Yes, it's a cliché, we are all very looks conscious in Southern California...well, not the scientists as much. What we do care about, however, is communicating with our local peers, allowing the science, people, and the biotechnology industry to flourish. Recently, two San Diego-based marketing professionals, Mary Canady and Todd Backus, formed a group called the San Diego Biotechnology Network (SDBN), which utilizes both online and face to face networking to connect biotech professionals.